Ways to Save on Advertising
At NOW CFO, we specialize in saving our clients money by streamlining workflow, providing a clear and actionable profit/loss analyses, setting up internal controls, and increasing efficiency in other areas of business. We save our clients time and money. That’s just what we do. We dig through the nitty-gritty accounting details because for most small business owners, the work is either too boring, too difficult or both. But everyone wants to save money, right?
Besides calling us for CFO services, there are other ways for a small business to save money. Some methods will lead to small savings, some big. Every penny, however, matters for small businesses.
Smarter, more efficient advertising is one way to save a few bucks while getting your name out to potential customers. You need to get your name out there, but you don’t need to break the bank to do so. Here are some tips on how to save money while advertising your brand:
• Show off your talents: Your business offers something to the world; you wouldn’t be in business if that weren’t the case. Use your knowledge or skills to get your name out there. Speaking at a community event, teaching a class, or writing letters to the local paper will bolster your reputation and bring in new customers.
• A happy customer is a helpful customer: You know those extra-happy customers? Be sure to get to know them. Use their story to impress prospective customers, and if you are close enough to the pleased customer, maybe you can ask them to write online reviews or share their story on Facebook.
• Work with neighbors: Your small business is probably surrounded by other small businesses. Garnering a close relationship with these companies can not only increase referrals, but it can also save you money. Why not work together on advertising costs? Place joint ads in the paper. Coordinate summer sales. Turn a group of loosely connected neighboring businesses into a prosperous community.