The moment where the growth of a small business necessitates hiring a CFO should be an exciting one. It means that the company has finally rose from its meager roots to a level of respectability and experienced exponential growth.

There are studies that say 82% of businesses fail because of poor cash flow or being cash poor, rather than the failure to run a profitable business. Why is this? In part is because the success of a business is too often tied to black and white things like profit and loss, operating in the red or in the black, or assets and liabilities.