Skip to content
Blog Articles

Mergers Vs. Acquisitions

Publish date 04 Jun 2021

Table of Content

    Our Fractional CFO Services
    Learn More
    mergers vs acquisitions m&a

    Merger and acquisitions – two of the most well-known and sought-after transactions in the business world, but also two of the most misunderstood terms. There are significant differences between a merger and acquisition and the terms often get blended and used in conjunction with one another, and some do not realize the key differences.

    Although mergers and acquisitions are two different acts, the main goal of both is to stimulate growth, increase market share, and gain competitive advantages.

    What Is a Merger?

    A merger occurs when two separate entities combine services to create a new, joint corporation. The company will see new ownership and a new management and business structure containing members of both combined firms.

    There is a distinction that can certainly set these two terms apart- a friendly merger, or hostile acquisition. Mergers require no cash to finish, but it does reduce the company’s individual power. Friendly mergers do not happen often, as you can imagine most companies will not benefit from combining forces with two different power and money hungry CEOs.

    New stocks will also have to be issued under the name of the new organization. Mergers are typically done to reduce operational costs, expand into new markets, and boost revenue and profits. They are usually strategically planned with a specific goal in mind for the business.

    What Is an Acquisition?

    An acquisition is the takeover of one entity by another, meaning a new company does not emerge from this transaction. The smaller company is usually swallowed by the larger one and struggles with its assets becoming part of the larger company. Due to the negative connotation, many acquiring companies refer to an acquisition as a merger even when it is obviously not.

    In comparison to a merger, acquisitions require large amounts of cash. But contrast to a merger, the buyer’s powers with an acquisition are absolute. Some of the reasons companies undergo an acquisition is to improve their market share, reduce costs, and expand into new products.

    Why Do Companies Go Through a Merger or Acquisition?

    1. Growth- It takes much less time to grow with an M&A compared to natural growth.
    2. Competition- Companies want to acquire impressive companies before their rival does.
    3. Synergies- Two businesses that have similar services or products can combine to create a powerhouse.
    4. Domination- Companies want to dominate their sector or market.
    5. Tax Purpose- Companies in the United States will use M&A to move the company’s entity overseas to a lower tax jurisdiction, since the United States has the highest corporate tax rate.
    Basis for comparison Merger Acquisition
    Definition The merger is a process in which more than one companies come forward to work as one. The acquisition is a process in which one company takes control of another company.
    Terms Considered to be friendly and planned. Considered to be hostile and sometimes involuntary (not always)
    Title A new name is given. The acquired company comes under the name of the acquiring company.
    Scenario Two or more companies that consider each other on equal terms usually merge. Acquiring a company is always larger than the acquired company.
    Power The power-difference is almost nil between the two companies. The acquiring company gets to dictate terms.
    Stocks Merger leads to new stocks being issued. In an acquisition, there are no new stocks issued.
    Example Merging of Glaxo Wellcome and SmithKline Beecham to GlaxoSmithKline Tata Motors acquisition of Jaguar Land Rover

    Wall Street Mojo

    NOW CFO Has the M&A Expertise You Need

    NOW CFO provides of a range of pre- and post-Merger and Acquisition accounting services. Our consultants can assist with all due diligence related efforts, buyer and seller side, before and during a sale. With visibility of the total performance of the target business and assistance in negotiation of favorable deal terms, you will be able to identify opportunities to capture the most value post deal.

    Get Your Free Consultation

    Gain Financial Visibility Into Your Business

    We provide outsourced, fractional, and temporary CFO, Controller, and operational Accounting services that suit the needs of your business.

    • Hourly Rates
    • No Hidden Fees
    • No Long Term Requirements

    NOW CFO provides the highest level of expertise in finance and operational accounting to accelerate results and achieve strategic objectives for sustainable growth and success.

    After completing the form, a NOW CFO Account Executive will reach out and learn more about your needs so that we can pair you with the right Partner.


    Share this post

    Recent Articles

    View All Articles
    Top 7 Benefits of Outsourcing Your Accounting Cover
    Articles 5 min read

    Top 7 Benefits of Outsourcing Your Accounting

    Read More
    8 Common Accounting Mistakes Outsourcing Can Help You Avoid Cover
    Articles 5 min read

    8 Common Accounting Mistakes Outsourcing Can Help You Avoid

    Read More
    The Ultimate Guide to CFO Services For Your Business
    Articles 13 min read

    The Ultimate Guide to CFO Services For Your Business

    Read More

    Don’t Just Take Our Word for It…
    Client Success, In Their Own Words

    The speed and efficiency in which NOW CFO stepped in and got us back on track was amazing and took a load of work off me. Their professionalism and responsiveness are first class, and I cannot recommend them highly enough. They are top notch across the board.

    alan-hill
    Alan Hill

    Director at Habitat for Humanity

    We have been overjoyed with the talent NOW CFO brought us. We did not have the staff bandwidth and they have been the perfect fit for our growing company. We were able to find the skillsets we were looking for, and NOW CFO was able to find our unicorn.

    Heath-McMillan
    Heath McMillan

    COO at CKR Financial Services

    NOW CFO was professional, knowledgeable, and courteous. They identified payroll fraud within our company, set up controls to make sure that time stealing did not continue and was instrumental in training our new admin.

    evelyn
    Evelyn Gorman

    President & CEO at GNS Electric Inc.

    NOW CFO has become an integral part of our management team. Since everything is cleaned up, we can move forward and look to the future instead of being stuck in the present. Would recommend them for any type of business.

    doug-martin
    Doug Martin

    CEO at Houston Country Community Hospital

    Because of the current economic climate, it is hard for us to retain staff who are capable of the accounting and CFO work that is needed. We would highly recommend using NOW CFO because of their superior service, value, and business acumen.

    kelcey-alison
    Kelcey Alison

    CEO at Gaming Specialized Logistics

    From the beginning of our relationship, NOW CFO has made us feel like we are in good hands. Our former bookkeepers had created a mess and NOW CFO stepped right in and learned our software and cleaned up the mess rapidly.

    Kevin-Gilbert
    Kevin Gilbert

    Office Administrator at Johnson May Law

    Over my 25-year entrepreneurial journey I have worked with many consultants, but they always felt like outsiders. NOW CFO is different and felt like part of our team. They rolled up their sleeves and pitched in wherever it was needed. PRICELESS!

    Lief-Larson
    Lief Larson

    Co-Founder & COO at JennyLife

    I am so glad we chose NOW CFO to help us with our accounting needs. Our controller level support has been phenomenal with the expertise, insights and commitment to our company. If we need anything, they are there and ready to jump in and help.

    Tiffany-Moore
    Tiffany Lacolucci

    Business Performance VP at Moore Fire Protection

    READY FOR YOUR FREE CONSULTATION?

    We provide outsourced, fractional, and temporary CFO, Controller, and operational accounting services that suit the needs of your business.

    For Faster Service 801-938-4764
    • Hourly Rates
    • No Hidden Fees
    • No Long-Term Requirements