Bend, Oregon

Kimberly Rocha joined NOW CFO as a Consultant in 2018 and advanced to the role of Director in the Portland market in 2020. Not stopping there, Kimberly proceeded to take the role of Market President in 2024. She has worked as a Controller and CFO for various organizations, including manufacturing, healthcare, non-profits, startups, professional services, unions, and more. Kimberly excels in setting policies and procedures for her clients, focusing on internal controls, process improvements, operational accounting, audit and review preparation, management and financial reporting, and regulatory reporting.

Prior to joining NOW CFO, Kimberly spent eight years in public accounting. During her last three years in this field, she worked on a national change management project, modeling the internal finance role to achieve maximum utilization and affordability. Kimberly graduated Cum Laude from American Intercontinental University with a double major in Accounting and Finance. She also obtained a diploma from Duke University’s Fuqua School of Business through the Duke Leadership Program.